Festivals help retail shops, shopping centers, cafés, and restaurants gain more customers and operating hours as well as an atmosphere of celebration. However, making a proper festive atmosphere requires much more than just good decorations and promotions. The music that will be played inside will affect the customers’ feeling of the place they are shopping, dining, or spending time at.
Here comes Ooka Radio that helps to create a festive atmosphere by using specially chosen music for commercial spaces.
Why Does Music Matter During the Festive Season?
Festivals see an increased number of customers visiting your store. Properly played music will increase the pleasure that customers derive from their experience and give them a good first impression of your store.
For instance, light music for festivities may relax customers while energetic music is more suitable for busy retail stores and eateries. It all depends on your brand and target market.
Professional Indoor music management will ensure you have consistency throughout, without having to pick out tracks yourself.
How Ooka Radio Creates the Right Festive Atmosphere
Ooka Radio provides In-store music solutions to help businesses to professionally control their audio experience.
It offers personalized music playlists tailored to a brand’s identity, customer preferences, and the mood of the occasion. This way, businesses can provide the right ambience during events like Diwali, Christmas, New Year and other season-based occasions without compromising on their own brand identity.
Moreover, Ooka Radio provides live announcements feature, which enables businesses to give their festival based offers or promotions through their in-store music solutions.
Having access to more than 500,000 songs, businesses can discover music for their business environment.
Music Licensing: An Important Consideration
Music played in commercial premises should take into consideration the issues of licensing and permissions. The type of songs to be played will determine whether the business should have a commercial music licence.
Ooka Radio can assist business entities in identifying the kind of music to be played, which could either be copyrighted music, non-copyrighted music or royalty-free music, based on the licensing requirements.
Make This Festive Season More Memorable with Ooka Radio
Music is capable of elevating even the most common shopping trip into a pleasurable event for the customer. Thanks to professional playlists, music management and announcements, Ooka Radio allows for creating a festive atmosphere within the brand.
Would you like to create the right festive mood for your company? Learn more about the in-store music services offered by Ooka Radio and the benefits they bring.
