It can be difficult to decide which music you should choose for the Instore radio for your store, but it is easy to determine which music should not be chosen for it. The music that is high in tempo, harsh in tone, is ought to push your customers away, instead one should go for the customized music as the store background music to drive in more engagement. Having music in your stores keeps the customers for a longer time in your stores plus, the deals and offers conveyed through it attract the customers to buy the products. The need of music should not always be to bring in more engagement but also to give your customers better shopping experience. And, here are a few things to look for in choosing store background music.
The source should be legal
You can call it the most crucial aspect of selecting the background music for your store that the customized music being played should be completely legal. Playing music that is illegal or unlicensed can cause you a heavy amount to pay as fine. So, it is always better to have clarity in the initial stage to avoid the trouble after the music is in the store.
It should fit your business
Before selecting the music, you should consider your business as a whole and devise the targeted audience and therefore the music to be played in the Instore radio. The characteristics of your business should match the characteristics of the music. For instance, if the store is targeting kids, the music should be according to that, and if you are targeting adults, the music should be accordingly curated.
It is not frustrating for the staff
The customers should be the priority while selecting the store background music, but you should not forget that the staff of your store is the ones working and music should not be frustrating for them. Your employees are the ones that are subjected to the music for the longest time, so before choosing the playlist, make sure it is not repetitive and also does not irritate the ears because it can have a negative impact on the overall performance of the store.
Get OOKA Radio to have the customized music that suits your brand and gets you the legal and non-repetitive store background music for Instore radio.