A very common question that arises is whether music is a crucial part of a retail store or not? The rebuttal turns out to be affirmative in case of in store advertising. Having your own radio in the retail stores have shown a hike in the sales along with strategic brand promotion. The involvement of in store radio leaves a long-lasting impact on the customers, which in turn leads to more sales and driving in of potential customers. Music has always proved to be a boon in grabbing the person’s attention and converting it into interest. Using music as an advertising tool for your brand is a sure shot! Let’s check how music and retail go hand in hand.
Strikes the sense of hearing
Human’s sense of hearing is the most overpowering of all the senses and is known to grab the attention frequently. And, music is known to be pleasing to the ears. The concept of in store radio will get the attention of the customers, and make them focus on the idea of your business, deals, and offers to lead to a considerable hike in the sales, and will also prove to be a boon in driving more potential customers to the store.
It builds the right atmosphere
With the increasing competition of e-commerce, the quality of shopping at the retail stores is becoming crucial and is a pointer in differentiating you from your competitors. Having your own radio in the stores creates a positive vibe and refreshes customer’s mind. To let him/her shop with a peaceful mind. Analyzing your store’s ambience is a must before getting the entire radio curated for your business. You can go for some pop music or delve in the peaceful rhythms of slow music, depending upon the store’s vibe.
Increased productivity of the business
An effective strategy of music is wondrous in increasing the productivity of the business. Be it the productivity of the staff, or the productivity of the sale, music helps in escalating all sorts of productivity. Music has scientifically proven to increase the work time and engagement of the employees while letting them finish their tasks at a much faster pace. In store advertising keeps the ambiance engaging and interactive throughout the day.
Connect with OOKA Radio to get the customized in store radio to bring in the concept of in store advertising to your store. Get your own radio curated with all the specifications of your business and celebrate the brand promotion and sales hike.