Devotional music has an extremely important position in the life of the people. No matter whether it is bhajans in the morning or qawwalis and spiritual songs, devotional music brings people nearer to religion.Although popular devotional music artists have a loyal following, there are many independent artists who create wonderful music and deserve more recognition.
The singers bring their own personal experiences, emotions, and musical styles into their devotional music. Nevertheless, being talented and writing good songs is just the start. The real difficulty is in reaching an audience outside of their family, friends, and social media connections.
Why Independent Devotional Artists Deserve More Recognition
The devotional independent artists tend to compose their own kind of music, depending on what they believe in or have experienced spiritually. While some of them decide to stick closer to tradition in composing their devotional music, there are others who try to use modern arrangements to appeal to a larger audience.
Though it helps to make the music more diverse in nature, it is hard for these independent artists to market their music because they lack the backing of a strong label or a good promotion network.
The Biggest Challenge: Reaching the Right Listeners
Even uploading one’s song on social media or any streaming website cannot ensure that people find out about it. The artist needs chances to acquaint people with his songs and encourage them to look into his other works.
Devotional artists who go independent gain extra importance when they get a chance to reach out to audiences living in various cities and states. Devotional music in India is quite varied according to the regional variations.
How Low Mic Helps Independent Artists Share Their Music
The Low Mic platform helps independent artists market their music using both online and offline methods, thus making it possible for them to connect with audiences outside of their network.
While social media promotion is done online, with Ooka Radio, the promotion is done via commercial outlets such as stores, cafes, restaurants, salons, malls, and many others.
Low Mic provides access to a 20 million captive audience everyday, allowing the artist a chance to connect with his or her listeners in the physical world rather than only relying on the internet.
It has a network of 400+ cities and 27+ states in India, which enables devotional music to connect to people belonging to diverse parts of the country. Constant exposure will also help the listener get to know the artist and his or her music.
The Stage Every Independent Artist Needs
Many devotional singers already have the talent, dedication, and original compositions. What they often need is a platform that helps their music travel further.
Low Mic provides that stage through online social media promotion and offline music exposure via Ooka Radio. When all these platforms come together, it helps independent artists find new means to distribute their devotional music and reach out to people in India.
Your music need not be restricted only to the circle you operate within. If you are an independent devotional singer who creates bhajans, qawwalis, mantras or spiritual music, then Low Mic can help you take your next step forward.
Everyone has a story, and so should everyone’s devotional music.
